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Director – Consumer/Lifestyle Media Relations
Los Angeles, CA
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Job Description
Director – Consumer/Lifestyle Media Relations
Bragman Nyman Cafarelli is a top Public Relations and Marketing firm operating within the entertainment and lifestyle arena. We are pioneers in the strategic development and use of nontraditional marketing solutions grounded in classic Public Relations. With offices in Los Angeles and New York, BNC executes brand-based strategic programs that integrate such core competencies as public relations, event marketing, celebrity/influencer marketing and outreach, product integration, sponsorships, promotion and total project management.
BNC Los Angeles is searching for a versatile Media Relations professional with strong client relations and team leadership skills. The Director will manage and mentor a team of Media Relations professionals of all levels as well as manage high level clients and their business. This position reports into the Sr. Director and Vice President of the department and is primarily responsible for:
Structure long term plans and program recommendations for clients
Earn and maintain the confidence of mid-to-senior level client contacts and other executives within a client's organization
Develop strategies that grow client business, and potentially increase BNC’s business/billings with clients
Create and deliver client presentations
Know the industry's issues that directly and indirectly affect the client
Drive results for media outreach and pitch efforts
Implement special public relations events such as press conferences and analyst tours
Accountable for quality control and final review of all letters, memos, meeting reports, and client materials
Assign account work to subordinates
Conduct performance reviews
Create opportunities for team members to enhance growth with agency
Track team results against clients' goals
Attend account reviews and staff meetings - provide ongoing communications and feedback
Create accurate budget estimates for client for long term and short term programs
Requirements:
Bachelor’s degree in Communication, English, Public Relations or Marketing is preferred
7+ years of media relations experience; large agency/client experience is a plus
Experience in corporate, consumer, lifestyle categories is preferred
Experience in managing mid to senior level clients
Strong leadership and team management skills
Experience managing multiple short and long term plans and strategies simultaneously
Exceptional judgment when working with team members, client contacts and vendors
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Experience Required
5 plus years
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Last Update
September 25, 2008
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