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Senior International Public Relations Manager
Boston, MA
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Job Description
Senior International Public Relations Manager, Sports Performance
Boston
Introduction
A well-known sportslifestyle brand has an opening for a Global Senior PR Manager, Sports Performance. This position reports into the Head of International Public Relations and is based in Boston, with frequent travel to Germany for the first year.
Job Description
This position is responsible for creating global sports PR campaigns that connect our products, athletes and teams to media and consumers to drive brand visibility. Responsibilities extend from strategic program development to implementation and everything in between. Primary categories of focus include football/soccer, golf, sailing and running and women’s fitness. Limited support of rugby, cricket and handball may also be required. Preparing for a World Cup year, candidates must have experience working within the global football (soccer) environment and demonstrate they have an established knowledge of football/soccer league structures, teams and key players, FIFA regulations and major tournaments. Both an innate understanding of the game and a high level of passion for the sport are required. Scope of Work:
* Create global sports PR campaigns tied to key marketing initiatives that can be rolled out for local-market activation
* Plan/oversee photo and video shoots with key athletes and team assets
* Develop and implement Athlete/Team & Product PR activation plan for upcoming season for defined key markets
* Draft press materials for performance products, program launches and team/athlete announcements
* Coach local market PR teams/agencies on how to implement programming
* Interact and help manage global PR agency
* Serve as liaison with athlete managers and publicists to orchestrate interviews, appearances, product placement
* Pitch and manage media interviews on a global scale; knowledge of sports media (broadcast, print, online and blog) is essential
* Contribute to the production of b-roll packages and satellite feeds; knowledge of these delivery tools is key
* Collaborate with Category Marketing and Product Line Management to align PR programs with marketing plans and maintain ongoing status updates
* Plan and execute media events and press conferences to support Sport Performance category initiatives
* Work closely with seasonal performance product collections to define key PR styles with Category Marketing and Product Line Management
* Creatively contribute to the integrated performance product and marketing roll-out of major championships and events at the time of category and product concept briefing
We Expect
* 4-year University degree, BA/BS in Communications, Journalism, Marketing or Public Relations required
* 6-10 years experience in Public Relations, emphasis on sports and/or consumer categories
* Position is based in Boston, with frequent travel to Germany
* Knowledge of performance apparel/footwear industry is a must
* Bi-lingual/multi-lingual a plus, fluency in English a must
* Exceptional strategic planning abilities
* Detail-oriented
* Fast learner, ability to process information quickly
* Must be able to manage multiple projects simultaneously
* Deadline-oriented with the ability to deliver exceptional results on short timelines
* Global viewpoint required, cultural sensitivity a must
* Strong editorial/writing skills and performance sport vocabulary required (in English)
* Team player adept at both delegating and owning project components
* Maintain a consistently high standard of excellence for deliverables
* Problem solving skills and ability to deliver alternative solutions in the face of roadblocks
* Flexibility when working within a complex corporate structure
* Accountability for owned projects
* Entrepreneurial spirit and a strong worth ethic
* Ability to develop and manage budgets; fiscally responsible
* Ability to work closely with marketing and product teams
* Integrity and honesty in all business transactions
* Ability to work across geographies and manage teams remotely
* Comfortable using social media/networks and online channels
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Experience Required
6 plus years
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Last Update
March 02, 2010
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