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Vice President - Communications & Brand
Dallas, TX
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Job Description
Job Title: Vice President - Communications & Brand
Category: Advertising/Marketing/Communications
Location: Texas
Job Description:
What's your motivation? Opportunity. Creativity. Contribution. It's all part of working for the American Heart Association---where you can contribute professional growth with personal fulfillment. So if you're considering a rewarding career change, consider the American Heart Association. We have an excellent opportunity for a Vice President, Communications & Brand to be based at our corporate office in Dallas, Texas.
The Vice President, Communications and Brand will oversee the communications and brand management program of the American Heart Association, National Center.
Major responsibilities will include:
Strategic Leadership-Develops and implements an integrated communications and brand plan for the American Heart Association relative to the Association's position in the consumer marketplace. Using the strategic plan as a guide, determines the mix of communications programs, products, services, and relationships needed to achieve relevant health, brand and positioning goals; oversees activities in the functional areas of corporate and media communications, cause communications, issues and crisis management, internal communications, the celebrity initiatives, advertising and branding, and field communications consultation; provides strategic oversight to communications efforts related to four cause sub-brands
Supervision-evaluates performance of the direct reports based on performance standards and team goals and priorities while providing direction and gaining commitment; oversees management of outside public relations, branding and advertising agencies
Association Image/Brand/Advertising-provides brand leadership resulting in the positioning of the American Heart Association and American Stroke Association as the premier organizations in the U.S. dedicated to fight against heart disease and stroke; develops brand strategies and architectures for the organization; develops mutually beneficial partnerships with national organizations and media to help achieve organizational communications and positioning goals; directs approval of the Association ads and promotional materials developed by the field, corporate sponsors and National Center departments
Crisis and Issues Management- regularly advises senior management, volunteer leaders and affiliate communications staff on sensitive issues and management of potential crisis situations
Experience:
Qualified candidates will have:
o A bachelor's degree in communications, journalism, or related field
o Ten plus years in communications and brand management roles, including at least five years at the managerial level
o Experience in applying the principles and practices of public relations planning and consulting, knowledge of news media operations, journalism and news gathering
o Proven track record in crisis and issues management
o Expertise in and knowledge of advertising, branding and marketing concepts
o P & L, budgeting and forecasting, and strategic planning experience
o Strong written and oral communications skills
o National or major regional level experience
o Experience working in health organization or on health issues is desirable
Attracting talented, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do.
EOE M/F/V/D
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Experience Required
10 plus years exp.
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Last Update
August 04, 2008
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